Vision on care and innovation
Healthcare is changing: people are living longer, and demand for care is growing. There is greater pressure on healthcare professionals. At the same time, we all want care to remain personalised, accessible and affordable. This calls for a clear vision of how we organise care – and how we continue to improve it.
Our vision on care and innovation guides the choices we make. It helps us to respond to changes whilst looking ahead. We see care and innovation as closely linked. Innovation helps us to ensure that healthcare is better aligned with everyday life. In this way, we support people in living a better life, both physically and mentally.
Future-proof, person-centred care
In our view, good care starts with what a person needs to continue participating in daily life as independently as possible. That is why we organise care as closely as possible to people’s everyday lives.
This may be in the local area, or through support that can be used at home. Where possible, we emphasise prevention and lifestyle. In this way, we try to prevent symptoms or make them less severe.
For us, person-centred care also means that decisions are not made solely on medical grounds. Care decisions are also based on what matters to the individual. Innovation helps us to make care more personalised and to deliver it more effectively.

Digital and technological support
Digitalisation and technology are playing an increasingly important role in healthcare. We do not see this as a replacement for personal contact, but as a way of supporting it.
Digital applications can help make healthcare more accessible. Digital support also makes it possible to better identify what works for an individual and to identify sooner when extra help is needed.
Technological developments help to ensure that data is used securely and carefully. This enables healthcare providers to collaborate more effectively. It also gives patients better and easier insight into their own health.
We are therefore aligning ourselves with national developments regarding the provision of information and the use of data in healthcare. In doing so, safety, reliability and clarity are always our top priorities.
Working together on innovation
We do not reform healthcare on our own. Collaboration is essential to achieve real improvements. We work together with healthcare professionals, research institutions, educational bodies, civil society organisations and other partners.
In these partnerships, we bring together practical experience, knowledge and insights. Our care providers and clients play an active role in developing and improving our care. In this way, we ensure that innovation is relevant to everyday life.

Accessible and affordable
For us, innovation is a means of keeping healthcare accessible and affordable. Innovations help us to organise healthcare more effectively. This sometimes requires different ways of working or thinking.
We therefore take a critical look at how healthcare is organised and funded. In doing so, we seek solutions that contribute to quality and sustainability. By consciously investing in sustainable solutions, we aim to contribute to a healthcare system that works for everyone in the long term.
Our vision on care and innovation guides the choices we make. It helps us to respond to change, but also to look ahead and take responsibility. In this way, we continue to work towards care that suits people and society.